both spending and giving are possibleSomething needs to be said.

When we talk about helping, in Jesus’ name, to reduce the under-age-5 child death rate in 40 countries, it is not “either / or”.

It’s not either supporting some other mission project or making a donation of $50 a year to Mission Match to help reduce child deaths.

It’s not either going to lunch at a favorite restaurant or helping reduce child deaths.

It’s not either a new dress — golf club — book — teeth whitening or helping reduce child deaths.

Let’s speak the truth: It’s both / and.

This page is designed to help you sort through the noise.

Lifestyle Statistics to Help You See the Idea.

One working estimate is that it would take $5 billion a year to make a major impact on reducing the under-5 child mortality rate around the world.

Sound like a lot of money? Consider:

  • $26 a year: The calculated cost to each historically Christian church member in the U.S. to raise the $5 billion.1
  • $14.1 billion: The amount Americans spend on Super Bowl game-day parties.2
  • $2.6 billion: The amount spent by Americans on Easter candy in 2017.3
  • $18.2 billion: The amount Americans spent on Valentine’s Day in 2017.4
  • $9.4 billion: The at-home coffee market in the U.S.5
  • $7 billion: The amount people spend on youth travel sports.6
  • $5.4 billion: The amount spent on high school and college graduation gifts in 2016.7

So what’s the point? Isn’t it hard to keep a straight face and say that it’s either / or when we talk about having our morning coffee or making a $50 a year contribution to Mission Match to help, in Jesus’ name, a bunch of little kids to make it to their fifth birthday? Drink up, and donate your drop in the bucket.

Watch right here for new videos! You’ll laugh! You’ll cry! Or at least we hope you’ll think!


1 John Ronsvalle and Sylvia Ronsvalle, The State of Church Giving through 2015: Understanding the Times (Champaign, Ill.: empty tomb, inc., Oct. 2017), p. 80.
2. “Super Bowl By The Numbers,” Parade, January 28, 2018, p. 14.
3. A National Retail Federation estimate quoted in “By the Numbers,” World Magazine, May 13, 2017, p. 7.
4. A National retail Federation estimate quoted in “What Others Are Saying About … Valentine’s Day Pressure,” The (Champaign, Ill.) News-Gazette, February 11, 2017, p. A-4.
5. Associated Press Feature, “Company Spotlight: Smucker Perks Up” in The (Champaign, Ill.) News-Gazette, January 12, 2017, p. A-7.
6. Paul Wood, “Getting Personal,” The (Champaign, Ill.) News-Gazette, June 12, 2016, p. F-2.
7. A National Retail Federation estimate quoted in “Graduation 2016: What Is Appropriate to Spend on a Gift?”; <>; p. 1 of 6/1/2016 7:55 PM printout.
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